dc.contributor.author | HACKLEY, AR | en_US |
dc.contributor.author | Hackley, C | en_US |
dc.contributor.author | Szmigin, I | en_US |
dc.date.accessioned | 2017-02-03T12:37:50Z | |
dc.date.available | 2005-01-06 | en_US |
dc.date.submitted | 2016-12-04T10:07:20.219Z | |
dc.identifier.issn | 0265-0487 | en_US |
dc.identifier.uri | http://qmro.qmul.ac.uk/xmlui/handle/123456789/19170 | |
dc.description.abstract | The rapid increase in the volume and variety of product placement approaches has outpaced research in the field. There is a marked shortage of studies that address particular product placement (pp) techniques in specified situational contexts. This paper reports the category of pp known as explicit, non-integrated product placement in the context of British television programmes. The study used a small convenience sample of young, mixed-nationality TV viewers who were familiar with the British and non-British shows on British commercial TV. Their attitudes to and recognition of pp in this context were explored. The findings are set within a wider-ranging review of previous research, and suggest important implications for promotional practice and future research. | en_US |
dc.format.extent | 95 - 111 | en_US |
dc.language.iso | en | en_US |
dc.publisher | Taylor & Francis (Routledge): SSH Titles | en_US |
dc.relation.ispartof | International Journal of Advertising | en_US |
dc.title | Explicit, non-integrated product placement in British television programmes | en_US |
dc.type | Article | |
dc.rights.holder | Taylor & Francis | |
pubs.issue | 1 | en_US |
pubs.notes | Not known | en_US |
pubs.publication-status | Published | en_US |
pubs.publisher-url | http://www.tandfonline.com/doi/abs/10.1080/02650487.2005.11072906 | en_US |
pubs.volume | 24 | en_US |
dcterms.dateAccepted | 2005-01-06 | en_US |