How globalisation affects consumers: Insights from thirty years of CCT globalisation research

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Publisher

Taylor & Francis (Routledge)

Journal

Journal of Marketing Theory

ISSN

1069-6679

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Authors

Sharifonnasabi, Z; Bardhi, F; Luedicke, M

URI

https://qmro.qmul.ac.uk/xmlui/handle/123456789/61453

Collections

School of Business and Management [361]

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© 2019, © SAGE Publications