Now showing items 1-3 of 3
Examining the effect of an environmental social marketing intervention among university employees
(Taylor & Francis (Routledge), 2017-03-31)
This paper examines the impact of an environmental social marketing intervention on employees’ energy saving intentions in a higher education institution (HEI) in the UK. The study examines the influence of both individual ...
Consumers’ identities and compartmentalisation tendencies in alcohol consumption
(Taylor & Francis (Routledge), 2017-04-12)
This longitudinal study explored how consumers justify their alcohol consumption by compartmentalising or integrating their various drinking identities (i.e. description of one’s drinking behaviours and extent to which ...
Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology
PURPOSE: Brand prominence describes the conspicuousness of a brand on a product. The purpose of the present research is to investigate the types of brand prominence variation. METHODOLOGY: Utilizing an exploratory approach, ...