Now showing items 1-2 of 2
Driving service innovativeness via collaboration with customers and suppliers: Evidence from business-to-business services
Service innovativeness represents a key source of competitive advantage and a research priority. However, empirical evidence about how service firms successfully offer novel and meaningful services is scarce, particularly ...
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
(Emerald Group Publishing Limited, 2017-08-07)
Purpose Organizational ambidexterity is argued to be a prerequisite for successful new product development, especially for firms operating in highly competitive emerging markets. Despite growing attention to the importance ...