Now showing items 1-4 of 4
Examining the effect of an environmental social marketing intervention among university employees
(Taylor & Francis (Routledge), 2017-03-31)
This paper examines the impact of an environmental social marketing intervention on employees’ energy saving intentions in a higher education institution (HEI) in the UK. The study examines the influence of both individual ...
Consumers’ identities and compartmentalisation tendencies in alcohol consumption
(Taylor & Francis (Routledge), 2017-04-12)
This longitudinal study explored how consumers justify their alcohol consumption by compartmentalising or integrating their various drinking identities (i.e. description of one’s drinking behaviours and extent to which ...
An environmental social marketing intervention in cultural heritage tourism: a realist evaluation
(Taylor and Francis, 2017-03-10)
© 2017 Informa UK Limited, trading as Taylor & Francis Group. Following Pawson and Tilley's principles of realist evaluation and the context–mechanism–outcome (CMO) framework, this paper conducts a process evaluation of ...