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Which Reputations Does a Brand Owner Need? Evidence from Trade Mark Opposition
(2007-07-01)
At least two: the reputation of their brand and a reputation for being tough on imitators of this brand. Sustaining a brand requires both investment in its reputation amongst consumers and the defence of the brand against ...
The strategic use of patents and its implications for enterprise and competition policies
(European Commission, 2007-07-08)
This report was commissioned as a study into the strategic use of patents. In the course of its case investigations and legislative reviews the European Commission became aware of changes in the use of intellectual property, ...