Search

Now showing items 1-4 of 4

Scale development for the inter-firm market orientation concept

Francescucci, A; Henneberg, SC; Naude, P (2018)

Different recipes for success in business relationships

Zaefarian, G; Thiesbrummel, C; Henneberg, SC; Naude, P (2017-05)

The evolution of business relationships between technology-intensive new ventures and incumbents during the new product development process

Bahreini, MA; Mobini Dehkordi, A; HEIRATI, N; Meigounpoory, MR

This study investigates how technology-intensive new ventures shape and manage their relationships with incumbents to successfully develop new products. We undertake the dynamic views of business relationship to reveal ...

Differential importance of social and economic determinants of relationship performance in professional services

Heirati, N; Henneberg, SC; Richter, A; Harste, R (2019-01)