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Tracking Personal Identifiers Across the Web.
Anatomy of the Third-Party Web Tracking Ecosystem
The presence of third-party tracking on websites has become customary. However, our understanding of the third-party ecosystem is still very rudimentary. We examine third-party trackers from a geographical perspective, ...
Ad-Blocking and Counter Blocking: A Slice of the Arms Race
Adblocking tools like Adblock Plus continue to rise in popularity, potentially threatening the dynamics of advertising revenue streams. In response, a number of publishers have ramped up efforts to develop and deploy ...