Show simple item record

dc.contributor.authorAntonetti, Pen_US
dc.contributor.authorBaines, Pen_US
dc.contributor.authorWalker, Len_US
dc.date.accessioned2017-03-10T14:55:27Z
dc.date.issued2015-06-13en_US
dc.date.submitted2016-12-10T09:20:18.797Z
dc.identifier.issn0267-257Xen_US
dc.identifier.urihttp://qmro.qmul.ac.uk/xmlui/handle/123456789/20059
dc.descriptionpeerreview_statement: The publishing and review policy for this title is described in its Aims & Scope. aims_and_scope_url: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rjmm20
dc.descriptionpeerreview_statement: The publishing and review policy for this title is described in its Aims & Scope. aims_and_scope_url: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rjmm20en_US
dc.format.extent940 - 969en_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Marketing Managementen_US
dc.titleFrom elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketingen_US
dc.typeArticle
dc.rights.holder© 2015 Routledge
dc.identifier.doi10.1080/0267257x.2015.1031266en_US
pubs.issue9-10en_US
pubs.notesNot knownen_US
pubs.volume31en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record