From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing

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Volume
31
Pagination
940 - 969
DOI
10.1080/0267257x.2015.1031266
Journal
Journal of Marketing Management
Issue
9-10
ISSN
0267-257X
Metadata
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Authors
Antonetti, P; Baines, P; Walker, L
URI
http://qmro.qmul.ac.uk/xmlui/handle/123456789/20059
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© 2015 Routledge