Addressing the 'Qualitative' in fuzzy set Qualitative Comparative Analysis: The Generic Membership Evaluation Template

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Volume
63
Pagination
192 - 204
DOI
10.1016/j.indmarman.2016.10.008
Journal
INDUSTRIAL MARKETING MANAGEMENT
ISSN
0019-8501
Metadata
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Authors
Toth, Z; Henneberg, SC; Naude, P
URI
http://qmro.qmul.ac.uk/xmlui/handle/123456789/18486
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© 2016 Elsevier Inc.