| dc.description.abstract | Throughout the eighties, and particularly from 1986, British broadcasting has
been understood as undergoing a fundamental change. Consequently, this thesis will
analyze, explain and assess the major developments which have taken place in the wake
of what has been widely perceived as an on-going transition within the British
broadcasting system. This reform has often been identified as a shift from a system
orientated around the concept of public service to one in which alternative core tenets
such as free enterprise, competition and commercialization have emerged alongside the
traditional paradigm. It has been motivated by a number of imperatives; the 'push' of
technology, convergence between the telecom and broadcast industries, the emergence
of new media actors, market-liberal ideologies and the political will of the Thatcher
government. This thesis will test the relative importance of these factors and consider the
crucial questions which are shaping the debate over the future of British broadcasting into
the second millenium. | en_US |
