The Negro Marketing Dilemma: Dominant Marketing Discourses in the US from the 1950s to the 1970s

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DOI

10.1108/JHRM-04-2015-0013

Journal

Journal of Historical Research in Marketing

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Authors

IBRAHIM, Y

URI

http://qmro.qmul.ac.uk/xmlui/handle/123456789/16241

Collections

School of Business and Management [567]

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© 2016 Emerald Group Publishing Limited