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Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas

dc.contributor.authorO'Cass, Aen_US
dc.contributor.authorHeirati, Nen_US
dc.contributor.authorNgo, LVen_US
dc.date.accessioned2016-06-06T12:44:39Z
dc.date.issued2014-07en_US
dc.date.submitted2016-05-01T09:35:13.283Z
dc.identifier.issn0019-8501en_US
dc.identifier.urihttp://qmro.qmul.ac.uk/xmlui/handle/123456789/12685
dc.format.extent862 - 872en_US
dc.language.isoenen_US
dc.relation.ispartofINDUSTRIAL MARKETING MANAGEMENTen_US
dc.subjectAmbidexterityen_US
dc.subjectExplorationen_US
dc.subjectExploitationen_US
dc.subjectStrategy implementationen_US
dc.subjectPositional advantageen_US
dc.titleAchieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areasen_US
dc.typeArticle
dc.rights.holder© 2014 Published by Elsevier Inc.
dc.identifier.doi10.1016/j.indmarman.2014.04.015en_US
pubs.author-urlhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000340019500016&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=612ae0d773dcbdba3046f6df545e9f6aen_US
pubs.issue5en_US
pubs.notesNot knownen_US
pubs.publication-statusPublisheden_US
pubs.volume43en_US
qmul.funderAchieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas::University of Tasmaniaen_US


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