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Hippies, Greenies, and Tree Huggers: How the "Warmth" Stereotype Hinders the Adoption of Responsible Brands
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School of Business and Management
Hippies, Greenies, and Tree Huggers: How the "Warmth" Stereotype Hinders the Adoption of Responsible Brands
QMRO Home
School of Business and Management
School of Business and Management
Hippies, Greenies, and Tree Huggers: How the "Warmth" Stereotype Hinders the Adoption of Responsible Brands
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Hippies, Greenies, and Tree Huggers: How the "Warmth" Stereotype Hinders the Adoption of Responsible Brands
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Accepted version (583.4Kb)
Volume
33
Pagination
796 - 813
DOI
10.1002/mar.20918
Journal
PSYCHOLOGY & MARKETING
Issue
10
ISSN
0742-6046
Metadata
Show full item record
Authors
Antonetti, P; Maklan, S
URI
http://qmro.qmul.ac.uk/xmlui/handle/123456789/13731
Collections
School of Business and Management
[1106]
Licence information
This is a pre-copyedited, author-produced PDF of an article accepted for publication in Psychology & Marketing following peer review. The version of record is available http://onlinelibrary.wiley.com/doi/10.1002/mar.20918/full
Copyright statements
© 2016 Wiley Periodicals, Inc.