Understanding the service infusion process as a business model reconfiguration
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Volume
60
Pagination
151 - 166
DOI
10.1016/j.indmarman.2016.05.001
Journal
INDUSTRIAL MARKETING MANAGEMENT
ISSN
0019-8501
Metadata
Show full item recordAuthors
Forkmann, S; Ramos, C; Henneberg, SC; Naude, PCollections
- Applied Economics [100]